Client Name: Semir Group
Industry: Apparel & Fashion (Casual Wear & Children’s Clothing)
Profile: Semir Group is China’s leader in casual wear and children’s clothing, operating proprietary brands "Semir" and "Balabala" while representing international labels like France’s Catimini. Listed on the Shenzhen Stock Exchange in 2011, the group’s multi-brand and globalization strategy supports a network of over 5,000 stores nationwide. "Balabala" consistently ranks No. 1 in China’s children’s wear market, establishing Semir as a benchmark for cross-industry private enterprises.

II. Client Pain Points & Challenges

1. Business Expansion Complexity:

o Brand portfolio expanded from single to 10+ labels (including international brands), requiring adaptive management models for multi-brand, globalized operations.

o Shift from wholesale to "wholesale + retail + lean" models drastically increased terminal management complexity.

2. Remote Management Challenges:

o Inefficient cross-regional management of 5,000+ stores and employees across 30+ cities, with delayed information flows.

o Manual processes led to complex salary rules (10+ variants) and lengthy calculation cycles (3 days/month).

3. Employment Compliance Risks:

o Decentralized retail terminals relied on labor dispatch models with "fake outsourcing, true dispatch" risks.

o Fragmented suppliers (15 vendors) compromised compliance and management consistency.

4. Weak Digital Foundation:

o Lack of unified digital platforms resulted in 7-day employee onboarding cycles and inefficient training/internal referral processes.

III. Solutions & Project Outcomes
Solutions:

1. End-to-End Digital Platform Deployment:

o Implemented CDP’s "EcoSaaS" cloud platform to digitize onboarding, contract signing, attendance, scheduling, and payroll.

o Developed the CDP WorkLife employee app for self-service across the pre-employment to exit lifecycle.

2. Compliant Employment Model Redesign:

o Digital evidence chains replaced high-risk labor dispatch models, achieving 100% compliance.

o Consolidated 15 suppliers into a single strategic partnership with CDP for unified service standards.

3. Data-Driven Decision-Making:

o Deployed smart scheduling, mobile attendance, and training platforms to enhance data accuracy and process transparency.

o Leveraged HR analytics to support strategic decisions, freeing HR teams for organizational development.

Project Outcomes:

· Efficiency Leaps:

o Monthly payroll cycles reduced from 3 to 1 day with 100% accuracy.

o Onboarding time slashed from 7 to 1 day; full-process digitization eliminated redundant IT costs.

· Scalability:

o Supported 4,000+ employees across 20+ cities, consolidating 30+ legal entities and 9 retail brands.

o Streamlined 10+ salary rules into a unified system, drastically reducing management complexity.

· Resilience:

o Ensured seamless business continuity during COVID-19 via digital platforms.

o Boosted employee satisfaction through closed-loop experiences (smart scheduling → attendance → referrals).

IV. Client Testimonial
Zhang Yongfeng, Head of HRSSC, Semir Apparel:
"We’re fortunate to have completed our store management digitization pre-pandemic. Over the past two years, the digital platform enabled efficient business delivery and orderly operations during crises. Without it, the consequences would have been dire. CDP not only resolved our compliance challenges but also empowered HR to drive growth through data insights. Moving from 10+ salary rules to a single system and 15 suppliers to one partner—this is truly disruptive innovation."