Client Name: Tingyi (Master Kong)
Industry: Fast-Moving Consumer Goods (Food & Beverage Manufacturing)
Profile: Tingyi is a leading Chinese FMCG enterprise driven by digital innovation. Through a strategic partnership with CDP Group, it has upgraded its HR Shared Service Center (HRSSC), achieving organizational

breakthroughs via standardized, automated processes and setting an industry benchmark for HR digital transformation.

II. Client Pain Points & Challenges

1. Environmental Challenges:

o Traditional management models struggle to address market complexity, uncertainty, and growth demands in the VUCA era.

2. Operational Bottlenecks:

o Inefficient manual HR processes led to high operational costs and suboptimal employee service experiences.

3. Industry-Specific Pressures:

o FMCG sector complexities (e.g., supply chain intricacies, volatile consumer preferences) demand agile responses and efficient management to sustain competitiveness.

4. Talent Management Needs:

o Requirement to align talent strategy with organizational development through a digital talent management system.

III. Solutions & Project Outcomes
Solutions:

1. HRSSC Co-Construction:

o Partnered with CDP to operate a shared services center covering personnel, attendance, payroll, and recruitment modules, optimizing 27 core workflows and 102 process refinements.

2. Digital Enablement:

o Intelligent Work Order Platform + RPA Automation: Reduced manual operations and boosted process efficiency.

o Management Cockpit + HR BI Platform: Enabled data visualization and data-driven decision-making.

o 24/7 Intelligent Chatbot + E-Work Order System: Enhanced service transparency and real-time responsiveness.

3. Employee Experience Upgrade:

o Developed end-to-end digital employee journeys (onboarding, training, performance) with self-service capabilities and AI-powered assistance.

Project Outcomes:

· Efficiency Gains:

o Attendance processing efficiency improved by 40%; payroll budgeting timeline reduced by 55%.

o Daily employee time investment per task shortened to 20 minutes.

· Cost Optimization:

o Operational costs reduced by 36%, achieving a 1:700 HR-to-employee ratio (over 10x efficiency improvement).

· Quality & Satisfaction:

o 99.91% service accuracy; employee satisfaction surged by 48%.

· Industry Recognition:

o Awarded the 2020 IDC Digital Transformation Award, becoming a标杆 case for HR three-pillar model transformation.

IV. Client Testimonial
Wu Zhiwei, Chief Human Resources Officer, Tingyi Holdings:
"The organizational transformation needs of the FMCG sector are complex and dynamic. CDP’s agile responsiveness and digital service capabilities far exceed traditional providers. By co-building the HRSSC, we achieved cost reduction and efficiency gains while fulfilling our core digital transformation objectives. Moving forward, we will advance the ‘Lean Operations, Talent-Centric, Experience-Driven’ philosophy, partnering with CDP to explore global human resources delivery models and set a higher standard for industry transformation."