Client Name:
Tingyi (Master Kong)
Industry: Fast-Moving Consumer Goods (Food & Beverage Manufacturing)
Profile: Tingyi is a leading Chinese FMCG enterprise driven by digital
innovation. Through a strategic partnership with CDP Group, it has upgraded its
HR Shared Service Center (HRSSC), achieving organizational

breakthroughs
via standardized, automated processes and setting an industry benchmark for HR
digital transformation.

II. Client Pain Points & Challenges

1. Environmental Challenges:

o Traditional
management models struggle to address market complexity, uncertainty, and
growth demands in the VUCA era.

2. Operational Bottlenecks:

o Inefficient
manual HR processes led to high operational costs and suboptimal employee
service experiences.

3. Industry-Specific Pressures:

o FMCG
sector complexities (e.g., supply chain intricacies, volatile consumer
preferences) demand agile responses and efficient management to sustain
competitiveness.

4. Talent Management Needs:

o Requirement
to align talent strategy with organizational development through a digital
talent management system.

III. Solutions & Project Outcomes
Solutions:

1. HRSSC Co-Construction:

o Partnered
with CDP to operate a shared services center covering personnel, attendance,
payroll, and recruitment modules, optimizing 27 core workflows and 102 process
refinements.

2. Digital Enablement:

o Intelligent Work Order Platform + RPA Automation: Reduced manual operations and boosted
process efficiency.

o Management Cockpit + HR BI Platform: Enabled data visualization and data-driven
decision-making.

o 24/7 Intelligent Chatbot + E-Work Order System: Enhanced service transparency
and real-time responsiveness.

3. Employee Experience Upgrade:

o Developed
end-to-end digital employee journeys (onboarding, training, performance) with
self-service capabilities and AI-powered assistance.

Project Outcomes:

· Efficiency Gains:

o Attendance
processing efficiency improved by 40%; payroll budgeting timeline reduced by
55%.

o Daily
employee time investment per task shortened to 20 minutes.

· Cost Optimization:

o Operational
costs reduced by 36%, achieving a 1:700 HR-to-employee ratio (over 10x
efficiency improvement).

· Quality & Satisfaction:

o 99.91%
service accuracy; employee satisfaction surged by 48%.

· Industry Recognition:

o Awarded the 2020 IDC Digital Transformation Award, becoming a标杆 case
for HR three-pillar model transformation.

IV. Client Testimonial
Wu Zhiwei, Chief Human Resources Officer, Tingyi Holdings:
"The organizational transformation needs of the FMCG sector are complex and dynamic. CDP’s agile responsiveness and digital service capabilities far exceed traditional providers. By co-building the HRSSC, we achieved cost reduction and efficiency gains while fulfilling our core digital transformation objectives. Moving forward, we will advance the ‘Lean Operations, Talent-Centric, Experience-Driven’ philosophy, partnering with CDP to explore global human resources delivery models and set a higher standard for industry transformation."