Section 01 -- Project Overview

Customer Testimonial

"CDP helped us achieve full employee benefit coverage across the Asia-Pacific region. More importantly, through the closed-loop points incentive system, it transformed our corporate culture into a tangible employee experience, significantly enhancing incentive recognition and talent retention rates. This delivers value unattainable through traditional benefit schemes."
— HR Head, DB Schenker

Project Results / Core Value

• Achieved full coverage of the benefit system for 3,000+ employees nationwide   (including Hong Kong, Macau, and Taiwan).
  
• Eliminated the  disconnect with perceived value, increased employee awareness of benefits,   and established a new employee experience closed-loop from  recognition incentives to tangible rewards.
  
• Simultaneously established a dedicated benefit zone for Hong Kong, Macau, and Taiwan, addressing the differential benefit needs of  employees in these regions.
  
• Recorded 4,000+ employee orders in the first year post-launch, with redemption  volume doubling the following year, resulting in a 95% increase in employee participation.

Section 02 -- Client Profile / Collaboration Goals

DB Schenker

DB Schenker is a global leader among integrated logistics service providers, operating 1,850 locations in over 130 countries with a workforce of over 70,000 employees. In Greater China, DB Schenker has been established for over half a century, with offices in 53 cities. It provides land, air, and ocean freight services to customers across various industries, alongside integrated solutions for global logistics, supply chain management, and one-stop freight services.

Project Goals:

• Integrate the   cross-regional benefit system nationwide + Hong Kong/Macau/Taiwan,  supporting the differential needs of Hong Kong, Macau, and Taiwan employees.
  
• Bridge the gap   between recognition incentives (points) and tangible rewards, enhancing employee perception of incentives.

Section 03 -- Core Requirements

a) Integrate employee recognition incentives and benefit redemption via the WorkLife platform, linking recognition with tangible rewards to enhance employee benefit awareness and satisfaction.

b) Require a digital employee experience platform supporting dedicated benefit schemes for Hong Kong, Macau, and Taiwan employees (localized products & settlement).

c) Elevate employee experience, strengthen employee care, reinforce talent retention and attraction, and enhance employer brand image.

Section 04 -- Innovative Highlights of the Solution

Solution Highlights:

1. Deep Integration of Dual Modules:
• Recognition & Incentives Module → Employees earn points → Redeem benefits in the Mall.
  
• Ensures clear employee perception through equivalent monetary value, achieving comprehensive employee benefit coverage.
  
2. Dedicated Solution for Hong Kong, Macau & Taiwan:
• Independently  configured product zone (localized products + exchange rate adaptation)  meets the differential needs of HK/MO/TW employees.
  
3. Personalized & Flexible Configuration:
• Customized  product pools aligned with talent management milestones (Onboarding   Season / Hot Season / Family Day) to
• strengthen emotional connection.
  
• Supports  customized festival/thematic welfare campaigns (e.g.,  Summer Refresh, Children's Day zone).
  
• Supports  enterprise customization of different cultural theme pages and incentive schemes.

Section 05 -- Project Implementation Results

Implementation Results

• Enhanced Efficiency: Completed  nationwide (including HK/MO/TW) system launch within 1 month.
  
• Precision Management: Achieved  lean organizational operations through hierarchical permission management within the organization.
  
• Experience Upgrade: Unified  employee login portal, real-time recognition incentive points,  diverse and personalized benefit redemption system.
  

Implementation Highlights

• Achieved cross-regional benefit coverage nationwide (including HK/MO/TW): Satisfied  the personalized benefit needs of HK/MO/TW employees.
  
• Incentive Closed-loop Design: Points transformed from "recognition incentives" into "redeemable currency," amplifying incentive value.

Section 06 -- Project Summary & Outlook

The Incentive-Benefit Integrated Closed-loop developed by CDP Group innovatively converts recognition points into redeemable welfare currency. This transforms corporate culture empowerment from virtual recognition into tangible rewards. It has not only established a differentiated barrier for talent retention for DB Schenker but also achieved comprehensive benefit coverage across Mainland China, Hong Kong, Macau, and Taiwan regions.

The project validates that the Integrated Incentive-Benefit Solution is the optimal path for multinational corporations to address "cross-regional coverage" and "enhancing employee incentive perception". When recognition incentives and tangible rewards operate on a dual track, every budget invested by the enterprise is transformed into a perceptible upgrade in the employee experience.