Section 01 -- Project Overview

Customer Testimonial

"CDP helped us
achieve full employee benefit coverage across the Asia-Pacific region. More importantly, through the closed-loop points incentive system, it transformed our corporate culture into a tangible employee experience, significantly enhancing incentive recognition and talent retention rates. This delivers value unattainable through traditional benefit schemes." — HR Head, DB Schenker

Project Results 
Core Value

•Achieved full
coverage of the benefit system for 3,000+ employees nationwide (including Hong Kong, Macau, and Taiwan).

•Eliminated the
disconnect with perceived value, increased employee awareness of benefits, and established a new employee experience closed-loop from recognition incentives to tangible rewards.

•Simultaneously
established a dedicated benefit zone for Hong Kong, Macau, and Taiwan, addressing the differential benefit needs of employees in these regions.

•Recorded 4,000+
employee orders in the first year post-launch, with redemption volume doubling the following year, resulting in a 95% increase in employee participation.

Section 02 -- Client Profile / Collaboration Goals

DB Schenker

DB Schenker is a
global leader among integrated logistics service providers, operating 1,850 locations in over 130 countries with a workforce of over 70,000 employees. In Greater China, DB Schenker has been established for over half a century, with offices in 53 cities. It provides land, air, and ocean freight services to customers across various industries, alongside integrated solutions for global logistics, supply chain management, and one-stop freight services.

Project Goals:

•Integrate the
cross-regional benefit system nationwide + Hong Kong/Macau/Taiwan, supporting the differential needs of Hong Kong, Macau, and Taiwan employees.

•Bridge the gap
between recognition incentives (points) and tangible rewards, enhancing employee perception of incentives.

Section 03 -- Core Requirements

a) Integrate employee
recognition incentives and benefit redemption via the WorkLife platform, linking recognition with tangible rewards to enhance employee benefit awareness and satisfaction.

b) Require a digital
employee experience platform supporting dedicated benefit schemes for Hong Kong, Macau, and Taiwan employees (localized products & settlement).

c) Elevate employee
experience, strengthen employee care, reinforce talent retention and attraction, and enhance employer brand image.

Section 04 -- Innovative Highlights of the Solution

Solution Highlights:

1.Deep Integration of Dual Modules:

◦Recognition &
Incentives Module → Employees earn points → Redeem benefits in the Mall.

◦Ensures clear
employee perception through equivalent monetary value, achieving comprehensive employee benefit coverage.

2.Dedicated Solution
for Hong Kong, Macau & Taiwan:

◦Independently
configured product zone (localized products + exchange rate adaptation) meets the differential needs of HK/MO/TW employees.

3.Personalized &
Flexible Configuration:

◦Customized product
pools aligned with talent management milestones (Onboarding Season / Hot Season / Family Day) to

◦strengthen emotional connection.

◦Supports customized
festival/thematic welfare campaigns (e.g., Summer Refresh, Children's Day zone).

◦Supports enterprise
customization of different cultural theme pages and incentive schemes.

Section 05 -- Project Implementation Results

Implementation
Results

•Enhanced Efficiency:
Completed nationwide (including HK/MO/TW) system launch within 1 month.

•Precision
Management: Achieved lean organizational operations through hierarchical permission management within the organization.

•Experience Upgrade:
Unified employee login portal, real-time recognition incentive points, diverse and personalized benefit redemption system.

Implementation
Highlights

•Achieved
cross-regional benefit coverage nationwide (including HK/MO/TW): Satisfied the personalized benefit needs of HK/MO/TW employees.

•Incentive
Closed-loop Design: Points transformed from "recognition incentives" into "redeemable currency," amplifying incentive value.

Section 06 -- Project Summary & Outlook

The Incentive-Benefit
Integrated Closed-loop developed by CDP Group innovatively converts recognition points into redeemable welfare currency. This transforms corporate culture empowerment from virtual recognition into tangible rewards. It has not only established a differentiated barrier for talent retention for DB Schenker but also achieved comprehensive benefit coverage across Mainland China, Hong Kong, Macau, and Taiwan regions.

The project validates
that the Integrated Incentive-Benefit Solution is the optimal path for multinational corporations to address "cross-regional coverage" and "enhancing employee incentive perception". When recognition incentives and tangible rewards operate on a dual track, every budget invested by the enterprise is transformed into a perceptible upgrade in the employee experience.