Introduction:

Gallup's "State of the Global Workplace 2024 Report" confirms that a 10% increase in employees' psychological safety leads to a 5.8% increase in performance.

McKinsey's "Talent Trends 2024" data shows that companies offering EAP (Employee Assistance Program) have a turnover rate 2.3% lower than those without.

The Employee Assistance Program (EAP), as a professional employee support system, plays an increasingly evident role in promoting employee mental health.

Over the past few years, major global corporations have gradually recognized the importance of employee mental health and well-being for business development. Currently, over 90% of Fortune 500 companies have established EAPs, and more businesses are recognizing the necessity of EAP services.

PART.1 Project Overview

Client Testimonial

"CDP's EAP service, with its high service quality and rapid response capability, has become the guardian of our national employees' mental health."

------ A Leading Online Education Enterprise

Core Project Value

Provided 200+ counseling sessions within 45 days of launch (covering 30,000 employees and their families)

Achieved 60% cost savings compared to market rates for equivalent services through an annual subscription model

Integrated into WeCom (Enterprise WeChat), providing easy access and optimizing the employee experience

PART.2 Client Background / Collaboration Context

Client Profile: A leading online education enterprise with approximately 30,000 employees nationwide and operations covering over 7 major cities.

Collaboration Goals

Address sudden psychological crisis events and establish a 24/7 national response mechanism.

Enhance employee well-being through high-quality EAP services.

Seek an integrated supplier capable of handling multiple service lines (health checks/insurance).

PART.3 Client Challenges

Three Common Shortcomings of EAP Deployment in High-Pressure Industries

1. Disjointed Response:

Example: A manufacturing company suffered business losses due to chain-reaction shutdowns caused by failure to intervene in a crisis event within 48 hours.

2. Insufficient Coverage:

While market-standard plans cost 300-500 RMB/person/year, over 50% of companies only cover core management (Source: Chinese Academy of Sciences 2023 survey).

3. Low Utilization Rates:

Standalone mental health platforms achieve an average open/usage rate of less than 15%, as they are disconnected from business workflows.

Specific Client Pain Points & Needs

Crisis Response: Lacked rapid on-site psychological intervention capabilities after critical incidents in key cities.

Budget Control: Market-standard EAP service costs (300-500 RMB/person/year) were unsustainable for covering 30,000 employees.

Platform Integration: Needed psychological services embedded within their enterprise office platform (WeCom), but found market API development costs prohibitive.

PART.4 CDP Solution & Innovative Highlights

CDP EAP "Trinity" Support Model – A "Psychological Safety Net" Designed for Large Enterprises:

01 Instant Psychological Hotline (Core Engine)
✨ Professional Qualification Barrier:

100+ National Certified Level 2 Psychologists (5+ years experience, 200+ consultation hours each).

Strict on-duty assessments: Answer calls within 8 seconds, adhere to the 50-minute golden consultation session standard.
✨ Service Design Breakthrough:

19-hour daily service (5:00 - 24:00) + holiday voicemail support.

90%+ satisfaction rate (validated by 3000+ calls).

02 Embedded Prevention System
✨ Seamless System Integration:

One-click access to consultation portal within WeCom increased assessment/course usage by 153% (compared to standalone platforms).

Guaranteed employee anonymity: Zero retention of consultation records, eliminating privacy concerns.

03 Mind Enhancement Workshops (Value-Add Module)
✨ Innovative "Light-Touch Consultation + Heavy Experience" Combination:

Mental health lectures (custom themes: emotional management, team cohesion).

Mind & Body UP Carnival (featuring AI physical activity & posture assessment + AI emotional state assessment + brainwave experiences).

The "Trinity" Model Provides the Best Physical and Mental Care for Employees!

Emotional Management: Learn emotional regulation techniques to effectively cope with stress and increase job satisfaction.

Enhanced Resilience: Build psychological resilience to face challenges calmly and reduce professional burnout.

Promoted Team Collaboration: Foster mutual understanding and support among employees, creating a harmonious work atmosphere and enhancing team cohesion.

PART.5 Key Project Implementation Results

✨ Industry-first "Family Care" value-add: Extended services to employees' families, enhancing perceived benefit value.
✨ Shift from "Firefighting" to "Fire Prevention": Proactively reduced employee psychological risk through assessments and course modules.
✨ Management Cost Savings: Reduced hidden costs to the enterprise caused by psychological issues.

PART.6 Project Summary & Future Outlook

EAP – A Win-Win Engine from Humanistic Care to Business Sustainability

The humanistic care conveyed by EAP strengthens employees' sense of belonging and loyalty, helping companies foster a positive corporate culture, attract and retain key talent, and build a stable team ecosystem. Simultaneously, EAP's preventive interventions can reduce long-term healthcare costs associated with worsening mental health issues, as well as the risks of labor disputes, litigation, and compensation, thereby lowering hidden enterprise costs.

Regarding social image, companies that care about employee well-being are more likely to gain public recognition and enhance brand reputation. Ultimately, EAP creates an irreplaceable long-term strategic value for enterprises by fostering alignment between individual employee and organizational goals, forming a virtuous cycle of "Healthy Employees - Efficient Teams - Sustainable Enterprise."

In the future, CDP will continue to innovate, driven by both the data integration power of the SaaS+ platform and human warmth, to help more enterprises translate the philosophy of "building a happy company that cares for its employees" into a tangible productivity engine.