Client Name: Louis Dreyfus Company (LDC)
Industry: Agricultural Commodity Trading & Food Processing
Profile: Established in 1851, LDC is a global leader in agricultural commodity trading and processing, operating across grains, coffee, cotton, sugar, and other categories. Serving over 100 countries with 17,000 employees, it has been a Fortune Global 500 company for multiple years. Celebrating 50 years in China, LDC was awarded "China's Top 100 Employers" and "Employee Care Benchmark" in 2023, renowned for its talent strategy and employee welfare initiatives.

II. Client Pain Points & Challenges

1. Employee Experience Upgrade Needs:

o Rising proportion of Gen Z employees requires digital tools to enhance happiness and belonging.

o Traditional welfare models lack personalization, failing to meet "tailored" employee needs.

2. Operational Efficiency Bottlenecks:

o Manual holiday benefit distribution resulted in high HR costs and errors.

o Cultural dissemination lacked digital channels, leading to weak employee engagement.

3. Cultural Integration Pressures:

o Aligning global employer branding with local cultural traditions (e.g., custom Dragon Boat Festival/Mid-Autumn gift boxes).

o Reinforcing the strategic goal of "shared growth between employees and the enterprise" through welfare systems.

III. Solutions & Project Outcomes
Solutions:

1. Omni-Channel Digital Welfare Platform:

o Launched an online benefits mall covering 360° lifestyle scenarios (e.g., retail, transportation, health, learning).

o Integrated customized holiday services (e.g., corporate-branded gift boxes, personalized product bundles) with online-offline campaign support.

2. Culture & Efficiency Synergy:

o Embedded corporate news updates and employee interaction features (e.g., likes, comments) to strengthen cultural engagement.

o Deployed survey tools and welfare analytics to optimize HR operational efficiency.

3. Global-Local Integration:

o Tailored solutions for Chinese festivals to deepen cultural resonance.

o Centralized global welfare standards management via the platform, balancing flexibility and compliance.

Project Outcomes:

· Experience Enhancement:

o Employee satisfaction and engagement surged; welfare perception improved by 200% (from passive receipt to active choice).

o Gen Z employees strengthened cultural alignment through interactive features (likes, messages).

· Efficiency Gains:

o HR transactional costs reduced by 40%; holiday benefit distribution time halved.

o Online survey collection efficiency rose by 70%, enabling data-driven welfare strategy updates.

· Strategic Value:

o Reinforced the "shared growth" philosophy through welfare initiatives.

o Dual employer awards in 2023 solidified industry benchmark status.

IV. Project Value Recognition
Through CDP’s digital welfare platform, LDC transformed "employee care" from a slogan into a tangible experience. The platform not only resolved operational inefficiencies in benefit distribution but also became a critical vehicle for cultural integration and global strategy execution. This model will continue to support LDC’s talent attraction among Gen Z and global competitiveness enhancement.