Client Name: Yusen Logistics China
Industry: Transportation Services/Supply Chain Logistics
Profile: Yusen Logistics China is the Chinese subsidiary of global supply chain logistics leader Yusen Logistics Co., Ltd. (Japan). With over 60 years of freight forwarding expertise, it operates across international air/sea freight, contract logistics, and supply chain solutions, serving diverse sectors including automotive, healthcare, and retail. As of 2020, the company maintained 22 branches in China with over 1,200 employees and a global network spanning 47 countries/regions.

II. Client Pain Points & Challenges

1. Rigid Welfare System:

o Traditional "one-size-fits-all" benefits failed to meet personalized employee needs, conflicting with the company’s "people-centric" philosophy.

o Decentralized welfare distribution across 22 cities resulted in insufficient coverage and high administrative costs.

2. Operational Inefficiencies:

o Fragmented manual processes for benefits, commercial insurance, and health management led to errors and low productivity.

o Lack of a unified platform forced employees to navigate multiple systems, fragmenting their experience.

3. Cultural Disconnection:

o Welfare programs focused solely on material incentives, lacking cultural integration and emotional engagement.

o Low employee satisfaction undermined the corporate mission of "delivering ultimate customer experiences."

III. Solutions & Project Outcomes
Solutions:

1. Omni-Channel Flexible Benefits Platform:

o Built a "Health + Life + Recognition" trifecta system on the CDP WorkLife platform, encompassing commercial insurance, health checkups, holiday benefits, and more.

o Enabled employees to customize plans for themselves and their families, achieving true "personalized" flexibility.

2. Digital Operations Upgrade:

o Consolidated health checkup bookings, insurance claims, and welfare mall functions into a single platform accessible via web/APP/H5.

o Micro-app architecture supported future scalability, with HR-editable modules for cultural dissemination (e.g., leadership videos, corporate newsletters).

2. Compliance & Security:

o Achieved ISO, CSA, SOC, and China Ministry of Public Security Level-3 information security certifications to ensure global data compliance.

Project Outcomes:

· Experience Upgrade:

o Employee satisfaction surged, with 300% greater flexibility in benefit choices (from fixed packages to full customization).

o Platform integration of corporate news and interactive features strengthened belonging, e.g., employees could view executive care videos in real time.

· Efficiency Gains:

o HR welfare management efficiency improved by 50%, with errors nearly eliminated.

o Data analytics enabled predictive insights into employee health and welfare needs, supporting precision decision-making.

· Strategic Value:

o Realized the "Better You Better Yusen" philosophy through a revamped employee care framework addressing physical, mental, and financial well-being.

o Flexible benefits became a competitive employer brand differentiator, aiding talent attraction and retention.

IV. Client Testimonial
Tony Zhang, Senior Executive & HR Center General Manager, Yusen Logistics China:
"CDP WorkLife unified health checkups, insurance, and welfare functions into a single platform, offering employees 'tailored' care while liberating HR from tedious tasks. Digital flexible benefits are no longer a cost center but a strategic engine driving employee satisfaction and customer experience upgrades."