Client Name: Yanfeng Plastic Omnium Automotive Exterior Systems Co., Ltd.
Industry: Automotive Components Manufacturing (Exterior Systems)
Profile: Established in 2007 as a joint venture between Yanfeng Automotive Trim Systems (a top 20 global automotive component manufacturer) and France’s Plastic Omnium, Yanfeng Plastic Omnium is a subsidiary of SAIC Motor. As China’s largest automotive exterior supplier, it leads the domestic market in products such as bumpers and tailgates, serving clients including Tesla, BYD, and BMW Brilliance. With 20+ production bases and over 5,000 employees nationwide, the company won the "Employee Experience Innovation Award" in 2023 for its i-benefits platform.

II. Client Pain Points & Challenges

1. Outdated Incentive Models:

o Traditional incentives lacked immediacy and diversity, failing to meet employees’ demand for "real-time feedback."

o Gen Z employees sought personalized, digital interactions, while cultural integration through traditional methods proved inefficient.

2. Cultural Implementation Challenges:

o Difficulty translating corporate values into quantifiable, tangible incentive behaviors.

o Absence of a year-round points system hindered alignment between performance and cultural values.

3. Cost vs. Experience Conflict:

o Balancing material and spiritual incentives under cost control pressures.

o Low platform engagement led to fading employee interest and sustained operational challenges.

III. Solutions & Project Outcomes
Solutions:

1. i-benefits Instant Recognition Platform:

o Designed three modules: "Instant Recognition," "Honor Badges," and "Interactive Care," covering daily contributions, milestones (birthdays/anniversaries), and excellence awards.

o Enabled interactions like points redemption, e-cards, and peer praise, linking material rewards with spiritual recognition via Talent Card integration.

2. Cultural Integration Strategy:

o Quantified corporate values into actionable incentives (e.g., "Innovation Contributor," "Collaboration Role Model").

o Established a "Hall of Honor" and bespoke badges to publicly recognize exemplary employees, amplifying ceremonial impact.

1. Omni-Channel Promotion:

o Online campaigns via WeChat, emails, and digital displays; offline "Talent Day" events featuring live-streamed leadership engagement.

o Organized "i-benefits Masterclass" experiences to boost participation.

Project Outcomes:

· Data Performance:

o 49,000+ views, 12,500+ sessions, 1,000+ interactions, and nearly 1,000 customized e-cards within 2 months of launch.

o Daily active users exceeded 30%, outperforming industry benchmarks.

· Cultural Impact:

o Employee recognition of value-driven behaviors improved by 45%; cross-departmental collaboration efficiency rose by 20%.

o Honor badges tripled the influence of exemplary employees, fostering a positive team culture.

· Industry Influence:

o Awarded the 2023 "Employee Experience Innovation Award."

o Featured at the ALL IN 2023 HR Summit, sparking widespread industry adoption.

IV. Client Testimonial
Project Value Summary:
"The i-benefits platform has redefined employee incentives in automotive manufacturing. By shifting from ‘periodic’ to ‘real-time’ recognition, every employee’s contribution is acknowledged. Behind the 49,000 views and 1,000+ interactions lie dual victories in culture and efficiency. This initiative not only earned Yanfeng Plastic Omnium accolades but also serves as a blueprint for industry digital transformation."