Client Name: BD Medical (BD China)
Industry: Medical Technology
Profile: BD Medical is a global leading medical technology company with business operations spanning chronic disease management, cancer diagnosis and treatment, infectious disease prevention and control, and life sciences. Committed to enhancing clinical diagnostics and care quality through innovative technologies, BD China has深耕ed the Chinese market for 28 years. It has been recognized as a "Top Employer in China" for five consecutive years, ranking Top 15 in 2022. The company prioritizes digital and intelligent transformation and talent development, fostering an agile organization to address challenges in the VUCA era.

II. Client Pain Points & Challenges

1. Management of New-Generation Employees:

o High proportion of Post-90s/Gen Z employees requires improved job satisfaction, engagement, and cultural integration.

o Traditional training methods lack appeal, resulting in low employee learning initiative.

2. Cross-Regional Service Challenges:

o 70% of employees are stationed at frontline medical institutions (e.g., hospitals), causing service response delays due to geographical dispersion.

o Lockdown policies during the pandemic exacerbated collaboration and communication barriers.

3. Agile Organization Building:

o Need to break down departmental and regional silos to promote cross-team collaboration and innovation.

o Post-pandemic business continuity must be ensured to mitigate risks of sudden operational disruptions.

III. Solutions & Project Outcomes
Solutions:

1. AI-Driven Talent Management:

o AI Recruitment Assessment: Gamified logic assessments + behavioral interviews evaluate candidates across four dimensions (e.g., growth mindset, innovation), enabling 30-minute interviews and 2-minute report generation.

o AI Campus Recruitment: In 2022, candidates demonstrated 38% above-average logical abilities and 20% above-average behavioral performance.

1. Immersive Learning Ecosystem:

o New Hire Growth Town: A virtual gamified learning environment featuring a City Hall (mandatory courses), Plaza (community interaction), and Library (elective courses). Employees logged in 43 times on average with 136 minutes of learning duration.

2. Omni-Channel Service Digitalization:

o HR Intelligent Chatbot "Di MEIMEI": Provides 24/7 support, handling 38% of inquiries outside working hours with 92% satisfaction.

o One-Click Electronic Certification: Applications reach emails in 1 second, replacing the original 5-day paper process and enabling contactless remote work.

3. Social Recognition System:

o Link-U Platform: Customized internal social platform based on CDP WorkLife, allowing employees to exchange appreciation cards and participate in "Star Selection" for pandemic stories, strengthening emotional connections during the outbreak.

Project Outcomes:

· Efficiency Gains:

o 70% improvement in initial recruitment screening efficiency; AI interviews replaced 80% of traditional phone communications.

o Streamlined electronic certification process reduced labor costs.

· Experience Upgrade:

o New hire training participation surged, with 100% coverage of gamified learning for Post-90s employees.

o Cross-regional service response time reduced from hours to minutes.

· Cultural Integration:

o Monthly Link-U platform interactions exceeded 1,000, with 90% of employees promptly receiving information.

o Agile organization supported 100% business continuity during the pandemic.

IV. Project Value Recognition:
"The Digital and Intelligent Employee Experience Program is not merely a tool upgrade but a redefinition of organizational capabilities. AI-driven selection aligns talents with BD's DNA, while the Link-U platform served as an emotional lifeline during the pandemic. The 1-second electronic certification embodies our 'employee-centric' philosophy. Moving forward, we will continue to leverage digitalization as a catalyst to set benchmarks for talent management in the medical technology sector."