Unified Management Amid Fragmented Systems?

Complex Data, How to Avoid Frequent Errors?

Large Workforce, How to Enhance Employee Experience?

These are common challenges faced by many retail giants in China, including a leading international sports brand. Facing the management complexity of over 3,000 employees (office & store dual formats) in China, the client partnered with CDP to implement an HR digital transformation that went beyond simple system replacement, yielding clear core values:

• Strategic Alignment:

Achieved centralized and standardized management of all employee types (office & store) in China, providing headquarters with a unified, clear view of China market HR data.

• Efficiency Revolution:

Liberated HR from tedious manual operations and system switching, enabling focus on strategic work.

• Experience Upgrade:

Delivered a digital, mobile, social, and one-stop user-centric experience for all employees—especially new-generation talent—significantly enhancing employer brand appeal.

• Data Empowerment:

Integrated fragmented data into high-quality data assets, enabling real-time, accurate decision support for management via visual dashboards.

PART.01 COMPANY PROFILE

A leading international sports brand giant, with a vast direct retail network and industry influence in China, is committed to driving management transformation through digital innovation.

BUSINESS OBJECTIVES

• Build a unified, standardized HR digital management platform

• Resolve management burdens and challenges caused by data silos

• Elevate HR’s strategic value to support headquarters control and business expansion

• Enhance employee experience and employer brand influence

PART.02 CLIENT PAIN POINTS & PROJECT CHALLENGES

Prior to implementation, the client faced three core challenges, common among foreign retail chains:

01 Fragmented Systems & Data Silos:
Office employee data and store retail employee data resided in separate systems. Store management relied heavily on business-oriented systems. HR lacked a unified master employee database, making real-time, holistic employee information access difficult and management burdensome.

02 Inefficient HR Operations:
Systems lacked full HR capability, forcing reliance on manual processes (e.g., exporting and consolidating data from multiple systems) for tasks like organizational reporting and monthly reports—time-consuming, error-prone, and inefficient.

03 Suboptimal Employee Experience:
Employees faced multiple systems and complex processes. For digitally-savvy new-generation employees, outdated system experiences negatively impacted job satisfaction, loyalty, and brand perception.

PART.03 CDP SOLUTION INNOVATION HIGHLIGHTS

Leveraging deep retail expertise, CDP delivered an innovative SaaS+ retail solution with a one-stop HR digital platform tailored to retail complexity and flexibility:

01 Unified Employee Management Platform:
Integrated office and store retail employee data onto a single platform while enabling parallel management logics—supporting both office "one person, one role" structures and retail "one role, multiple persons" flexibility—achieving a "one platform, two logics" model.

02 Retail-Specific Scenario Functions:
Industry-leading features include "One-Click Store Opening," automatically generating standardized role structures and approval flows for new stores. Mobile apps enable store managers to initiate onboarding, transfers, and more via smartphone, dramatically improving store management efficiency and responsiveness.

03 Advanced Visualization & Employee Portal (Portal):
The unified CDP Smart Portal integrates to-dos, messaging, and Outlook-synced calendars with a modern, visually appealing UI, significantly boosting employee experience and satisfaction. It includes intuitive organizational visualization tools showing historical changes, vacant roles, and future departures with clear color coding for HR management and reporting.

PART.04 PROJECT IMPLEMENTATION OUTCOMES

Implementation Process:
The project involved rigorous business process research, including 20+ business requirement sessions and 15+ interface design discussions, ultimately mapping and implementing 8 core lifecycle scenarios and 21 key processes—ensuring both complexity coverage and operational feasibility.

Achievements & Highlights:

• Operational Efficiency: HR no longer switches systems; automated reporting reduced HR administrative time by over 50%.

• 100% Data Accuracy: Unified data sources eliminated logic errors (e.g., position updates not reflecting store transfers).

• Enhanced Management Transparency: Real-time visual dashboards enable data-driven organizational health monitoring.

• Optimized Employee Experience: Mobile convenience and unified portal entry resonated with new-generation employees, reinforcing modern employer branding.

• Business Empowerment: Robust HR data foundations now support advanced analyses like store budgeting and labor efficiency.

PART.05 PROJECT SUMMARY & FUTURE OUTLOOK

This sports brand’s success offers a replicable HR digital transformation blueprint for retail chains.

For any foreign or domestic retail enterprise with extensive store networks in China, breaking down office-retail data silos and building an HR digital platform that balances unified strategy with operational flexibility is a "must-have" for enhancing core competitiveness and talent attraction/retention.

CDP’s SaaS+ retail solution serves as a powerful engine for achieving this strategic goal. Moving forward, we will continue to innovate, guiding more retail chains toward digital transformation success in China.